The Access Loyalty Blog - Latest Comments

Re: Coupon Statistics: The Ultimate Collection

John Whesly — Tue, 02 Dec 2014 21:21:51 -0000

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Re: The Customer Engagement Recap – November 21

Travis Isaacson — Fri, 21 Nov 2014 11:23:25 -0000

Funny stuff! 90% of American oppose extended shopping hours on Turkey Day but a big chunk of them will vote otherwise with their credit cards, that day.

Re: Coupon Statistics: The Ultimate Collection

Sara — Fri, 24 Oct 2014 05:47:20 -0000

Yes, Coupon Codes & Promotional Deals are now saving more on your
spending and also there are lot of sites serving up these deals but some
time others might be not enough to update their deals but here goes http://uptodatecouponcodes.com as the name reveals it has up to date coupon codes always and every day its deals are refreshed.

Re: The Dangers of Overthinking Loyalty Programs

Brandon Carter — Thu, 28 Aug 2014 13:28:56 -0000

Exactly - I understand their need to push for more earn, but all they did was cause confusion on the burn, which is really where the program should shine. Thanks for commenting!

Re: The Versatility of Loyalty Programs & the Changing 80-20 Rule

Jeff Rosenthal — Wed, 27 Aug 2014 17:03:47 -0000

Retail offers customer rewards but how does Keurig incentivize Bed Bath n Beyond to sell more product. Similarly does Staples have reason to buy more BIC than Paper Mate?

Re: The Dangers of Overthinking Loyalty Programs

Marc — Mon, 25 Aug 2014 20:23:27 -0000

It appears to me that the retailer's primary mistake was not in having a combination of regular and promotional points, but in giving you the impression that they could be combined. If the online portal view was clear from the onset, then you would not have been led to believe the points' value was greater than they actually were, and thus not let down. Noting that, it sure would have been easier for all parties to not have bifurcated points values. Not only was your time wasted, but the retailer had to pay for the rep's time to explain why your points were not valuable.

Re: The Power and Pain of Points and Miles Programs

Corey Savage — Fri, 27 Jun 2014 10:46:11 -0000

Points programs only keep consumers interested if they are redeeming the points for something they actually want. So many points are simply abandoned because there were too many restrictions and they expired before they could be exchanged for anything valuable.

Re: Loyalty Statistics: The Ultimate Collection

RB — Thu, 05 Jun 2014 16:03:34 -0000

Mr Carter, how many loyalty programs are active in the US? RB

Re: Millennial Loyalty Statistics: The Ultimate Collection

Brandon Carter — Thu, 05 Jun 2014 10:40:56 -0000

Speaking as one (at the very tip of the generation), I think you're absolutely correct. Responsiveness and personalizaton are ways to win our hearts and minds. Also: free stuff, or what we perceive as "free." Thanks for reading!

Re: Millennial Loyalty Statistics: The Ultimate Collection

Kate Baumgart Hogenson — Wed, 04 Jun 2014 19:48:58 -0000

Excellent work Brandon! We've been seeing the truth of these statistics in research and in market with our clients across industries. Millennials are VERY enthusiastic participants in loyalty programs especially those that allow them to customize their experience, give to them when they're on the go, and respond in real time or very very close to it.

Re: Smartphones and the Path to Mobile Payments Adoption

Storewars News — Fri, 30 May 2014 01:54:30 -0000

Interesting
article! Here is something equally interesting: Procter & Gamble Named Third Best Employer
in Middle East and Africa, Topping FMCG Employers List. Full story here: http://bit.ly/1tVgtUi.

Re: The Customer Engagement Recap – May 23

Storewars News — Mon, 26 May 2014 01:57:18 -0000

Really
informative article. Read this recently: Philip Morris faces allegation over
health union donations. Check it here: http://bit.ly/SD9LVs.

Re: Loyalty Statistics: The Ultimate Collection

Irene — Thu, 22 May 2014 02:51:53 -0000

we need to augment this cards and let them even work as credit cards and one can earn more points by paying through their cards.

Re: Every Impression Counts: Counting Brand Impressions Over the Course of a Day

Nygel Rose — Wed, 14 May 2014 02:34:28 -0000

Nice
read! Very informative. Did you know that FMCG cos raise ad spend, slash budget
for promotions. Full story here: http://bit.ly/1jFwx9y.

Re: Every Impression Counts: Counting Brand Impressions Over the Course of a Day

Guest — Tue, 13 May 2014 17:24:52 -0000

What? No City Creek (AKA: Mormon Gift Shop)?

Re: Coupon Statistics: The Ultimate Collection

BuyMailList.com — Tue, 13 May 2014 16:54:59 -0000

This really is the ultimate collection! I linked to you in my latest blog: http://www.buymaillist.com/...

Thanks for the great info, hopefully I can send some of my clients over to your other content!

Re: Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program

Brandon Carter — Tue, 06 May 2014 17:59:01 -0000

Thanks for commenting, Kate. Instant redemption is huge (and precisely one of the reasons why shadier programs are looking to protect their breakage models). There's just too much data that shows that 1) people really dig these programs and 2) even the tiniest redemptions have a big effect on involvement and engagement.

Re: Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program

Kate Baumgart Hogenson — Tue, 06 May 2014 11:00:09 -0000

Want to applaud you for saying ROI should be a 2 way exchange of value. We have certainly seen that the optimal way to encourage engagement from a loyalty program is to develop a portfolio of rewards offering a choice of easy-to-achieve benefits as well as rewards that involve saving up for a greater benefit.

We are also seeing frictionless instant redemption as key. Sometimes that instant redemption is mobile-device facilitated and importantly, sometimes it is not. Walgreens, DSW, and Ulta loyalty programs all allow instant redemption of points through their POS systems. Panera also has instant POS redemption for their non-points based program. And because they do, they get high participation among customers, including millennials. The operative phrase needs to be"recognize and reward on the go."

Breakage still happens even among engaged members who have the points for rewards, but when they've had control over their points with a choice of rewards and an ability to access their rewards on the go, it is far less likely to be viewed as "breakage bad."

Re: Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program

Brandon Carter — Mon, 05 May 2014 10:32:03 -0000

That's fantastic! Very well done. (mine is admittedly puny in comparison)

Re: Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program

Steve — Mon, 05 May 2014 10:17:43 -0000

Hey Brandon, you should use this "Breakage is Bad" image for your blog post: https://www.sweettoothrewar...

Re: Breakage Bad: When a Loyalty Program Stops Being a Loyalty Program

Howard Schneider — Fri, 02 May 2014 12:09:50 -0000

You make a good point. Every program should have some breakage, but the financial structure of a program shouldn't rely on it. Redemptions are a key to engagement and loyalty; and rewards should be highly leveraged - that is, the hard cost should be much lower than the perceived value.

Re: Why No One is Using Your Discount Program (Hint: It Isn’t Built for Them)

Storewars News — Tue, 22 Apr 2014 23:14:02 -0000

Nice read! Very informative. Did you know that? UAE
household spending on electronics up by 62 percent. Full story here: http://bit.ly/1mBHcEw

Re: The Customer Engagement Recap – April 11

Storewars News — Wed, 16 Apr 2014 04:05:07 -0000

Really informative. I just read this article: SABMiller FY
sales get China boost, but Europe, North America still. Read it here http://linkd.in/1p8pQB3

Re: The High Pressure (and Amazing Benefits) of Customer Engagement

Storewars News — Fri, 11 Apr 2014 05:06:07 -0000

Nice read! Very informative. Did you know that Chinese lead in online
shopping? Full story here: http://on.fb.me/1gRKzis

Re: 3 Characteristics of Companies Built for Customer ROI

Storewars News — Wed, 02 Apr 2014 03:09:22 -0000

Nice
read! Very informative. Check this article: Carrefour to launch new retail
format Supeco in Romania. Read it here: http://bit.ly/Od09hs